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My achievements

at

Tennders Europe

  • Built a mobile-first design system from scratch — components, patterns and usage guidelines — cutting design-to-dev time by 40% and unblocking a full SaaS feature roadmap.

  • Conducted field research with real users — brokers, drivers, dispatchers — on low-end Android devices under unstable networks, reworking critical workflows and cutting operational delays ~45%.

  • Mentored designers on research methods and built discovery practice into the team's sprint rhythm; maintained WCAG 2.1 AA compliance across all deliverables.

  • Defined and shipped UX for complex logistical workflows: load matching, negotiation flows, real-time dispatch management.

What I learnt

Designing for extreme conditions forces honesty. When you test with actual truck drivers on a rural motorway with a 3G connection, you immediately see which parts of your design were built on assumptions about user context that simply didn't exist.

The -45% reduction in operational delays didn't come from clever interaction design — it came from eliminating the steps that were failing silently. The other lesson was about design systems in constrained environments: the system had to encode the constraints — components built for the worst connection, the smallest screen, the most distracted user. A component that looks right in Figma but breaks on a slow connection isn't done.

Are you interested? Keep reading below!

About

Tennders Europe

Role

Lead UX Designer & Producer

My experience there:

2022 - 2024

Category

Digital Logistics Platform

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Tennders is a Software as a Service (SaaS) platform designed for the integrated management of road freight transport in Europe. It functions as more than just a freight exchange by offering a private ecosystem that connects companies and optimizes their operations. Here are some key takeaways:

  • Connects companies: Tennders allows businesses to connect with existing partners or discover new ones within their network.

  • Optimises operations: The platform helps companies streamline their transportation processes and potentially reduce unnecessary travel distances.

  • Trusted network: Tennders emphasises a secure and reliable network for its users.

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Investments increase

Investments increase

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Live Ops Efficiency

Live Ops Efficiency

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Product Team proficiency

Product Team proficiency
The thinking behind this work
--- type: process
Design Handoff Automation — 2.5 Hours to 20 Minutes
On Malta I turn a Figma file into developer-ready specs in about 20 minutes with Claude Code, the Figma MCP, and Codex, then add the accessibility and edge cases the extraction skips. The same scope on ParlayBay, documented by hand back in 2024, ran 112 hours. The tools changed; the judgment didn't.
saved: 2 hours 10 minutes per handoff cycle
Read the thinking →

UX Research

UX Research

At Tennders, I contributed to a robust and iterative UX research process, particularly crucial for a platform with over five distinct user personas.

  • Competitive Analysis: The team actively benchmarked usability, findability, and other UX concepts against competitors. This included analysing similarities and differences in their user personas.

  • Live Ops Integration: Requirements were gathered directly through the Live Ops teams who used the platform daily.

  • Iterative Testing: Under my direction and mentoring, we employed techniques like card sorting, tree testing, and ongoing user testing (both internal and external) to continuously refine the user experience.

This data-driven approach ensured we avoided assumptions and catered to the diverse needs of the user base.

UX Research

At Tennders, I contributed to a robust and iterative UX research process, particularly crucial for a platform with over five distinct user personas.

  • Competitive Analysis: The team actively benchmarked usability, findability, and other UX concepts against competitors. This included analysing similarities and differences in their user personas.

  • Live Ops Integration: Requirements were gathered directly through the Live Ops teams who used the platform daily.

  • Iterative Testing: Under my direction and mentoring, we employed techniques like card sorting, tree testing, and ongoing user testing (both internal and external) to continuously refine the user experience.

This data-driven approach ensured we avoided assumptions and catered to the diverse needs of the user base.

UX/UI Design

UX/UI Design

When I joined back in 2022, the company was integrating UX/UI design principles after initial development without dedicated designers. This presented a unique challenge – creating a design system that meshed with an existing codebase.

The conformed UX/UI Team tackled two key initiatives simultaneously:

  1. Refining the live product's UX/UI: We implemented user-centred design principles to improve user experience and address usability issues.

  2. Establishing a modular design system: Using Atomic Design principles, we built a scalable and flexible design system to guide future development and gradually started replacing the old blocks.

During this time, the company hired an external UX/UI agency for a satellite module, this introduced a second design system. The team is currently working on effectively combining these systems to streamline workflows and ensure design consistency across the entire platform.

UX/UI Design

When I joined back in 2022, the company was integrating UX/UI design principles after initial development without dedicated designers. This presented a unique challenge – creating a design system that meshed with an existing codebase.

The conformed UX/UI Team tackled two key initiatives simultaneously:

  1. Refining the live product's UX/UI: We implemented user-centred design principles to improve user experience and address usability issues.

  2. Establishing a modular design system: Using Atomic Design principles, we built a scalable and flexible design system to guide future development and gradually started replacing the old blocks.

During this time, the company hired an external UX/UI agency for a satellite module, this introduced a second design system. The team is currently working on effectively combining these systems to streamline workflows and ensure design consistency across the entire platform.

User Testing

User Testing

Comprehensive User Testing

During my time at Tennders, I spearheaded the following practices that continue today:

  • Stakeholder Alignment: We conducted meetings with stakeholders to understand their expectations for specific features, ensuring the platform aligns with business goals.

  • Collaborative Requirements Gathering: Live Ops, Financial, and QA teams participated in workshops and interviews to gather detailed requirements. Project managers then prioritised these based on stakeholder feedback.

  • Iterative User Testing: Our user testing approach included:

    • Internal validation runs to refine the platform before external user-testing.

    • External user testing sessions following standard UX practices.

      • Definition of testing scripts with the Product Team.

      • Mapping sessions with appointed external users (via our Stakeholders' contact database).

    • Card sorting and tree testing to optimise the information architecture for various user roles and permissions.

    • Identifying and addressing user pain points through iterative testing cycles.

User Testing

Comprehensive User Testing

During my time at Tennders, I spearheaded the following practices that continue today:

  • Stakeholder Alignment: We conducted meetings with stakeholders to understand their expectations for specific features, ensuring the platform aligns with business goals.

  • Collaborative Requirements Gathering: Live Ops, Financial, and QA teams participated in workshops and interviews to gather detailed requirements. Project managers then prioritised these based on stakeholder feedback.

  • Iterative User Testing: Our user testing approach included:

    • Internal validation runs to refine the platform before external user-testing.

    • External user testing sessions following standard UX practices.

      • Definition of testing scripts with the Product Team.

      • Mapping sessions with appointed external users (via our Stakeholders' contact database).

    • Card sorting and tree testing to optimise the information architecture for various user roles and permissions.

    • Identifying and addressing user pain points through iterative testing cycles.

Design System

Design System

Modular Design System

  • Implemented a modular design system aligned with the developer team's backend rebuild, ensuring a cohesive and scalable platform.

  • Leveraged the Tennders brand color palette while exploring its potential for optimal user experience. This included advocating for the original unique color choices (bright yellow and graphite) within the standard blue/orange transportation industry palette.

  • Utilised the brand's font while implementing strategies to enhance data presentation. This involved advocating for slashed zeros to differentiate them from capital "O"s, particularly relevant for compact information displays.

Focus on User Efficiency

  • Emphasized user-friendly forms and tables for efficient information management in a compact format.

  • Conducted thorough analyses to determine which labels and placeholder texts should utilize ellipsis for optimal space utilisation.

  • Accommodated for international users, the design system was built with localization in mind, supporting the required six European languages (ES, EN, RO, GE, FR and TK).

Design System

Modular Design System

  • Implemented a modular design system aligned with the developer team's backend rebuild, ensuring a cohesive and scalable platform.

  • Leveraged the Tennders brand color palette while exploring its potential for optimal user experience. This included advocating for the original unique color choices (bright yellow and graphite) within the standard blue/orange transportation industry palette.

  • Utilised the brand's font while implementing strategies to enhance data presentation. This involved advocating for slashed zeros to differentiate them from capital "O"s, particularly relevant for compact information displays.

Focus on User Efficiency

  • Emphasized user-friendly forms and tables for efficient information management in a compact format.

  • Conducted thorough analyses to determine which labels and placeholder texts should utilize ellipsis for optimal space utilisation.

  • Accommodated for international users, the design system was built with localization in mind, supporting the required six European languages (ES, EN, RO, GE, FR and TK).

Alejandro Luna Ribero |  Product Designer, UX/UI & Game Designer

Alejandro Luna
UX/UI Designer &
Producer

©2026ALE LUNA DESIGN/

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©2026ALE LUNA DESIGN/

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