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My achievements

at

ParlayBay

  • Worked on Live Ops. Applying temporary measurements and transitioning UI changes gradually.

  • Team Workflow - UX not only for our users! The company needed support on better structuring the development work.

  • Quick benchmarking sessions with users to watch and learn. Prepared progressive documentation for changes.

  • Achieved Research & Development 2-3 months being ahead of development schedule.

  • User Personas profiling to match our platform deploying countries.

  • Incorporated the latest AI tools for quick iteration and creative exploration.


What I learnt

Live Product Evolution

Working on a live product taught me to navigate the complexities of addressing immediate UX challenges while maintaining a focus on scalability. I developed a deeper understanding of how iterative improvements can drive user-centric evolution and align with long-term goals.

Design System Development

Building a Design System from scratch sharpened my ability to integrate design principles with technical requirements. I gained invaluable experience in creating a scalable framework that ensures consistency, efficiency, and collaboration across teams.

Industry Expertise & Collaboration

Immersing myself in industry-specific concepts enhanced my ability to rapidly learn new domains and apply that knowledge effectively. I strengthened my collaboration skills by bridging communication between design and development teams, ensuring alignment with shared objectives.

Tech-Forward & User-Focused

Through competitive analysis and stakeholder engagement, I learned to advocate for best practices and integrate cutting-edge technologies. This reinforced my ability to deliver innovative, user-centric solutions that address both business goals and end-user needs.

Are you interested? Keep reading below!

About

ParlayBay

My experience there:

2024...

Category

Sports Betting Solutions

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ParlayBay is a Software as a Service (SaaS) platform revolutionising the sports betting industry with its innovative microbetting solutions. It offers more than just betting tools by creating a customisable ecosystem that enhances player engagement and streamlines operator workflows.

  • Engages players: ParlayBay delivers fast-paced microbetting experiences, keeping players captivated with dynamic and interactive gameplay.

  • Empowers operators: The platform provides customisable tools that streamline operations, offering seamless integration and enhanced profitability.

  • Trusted innovation: ParlayBay combines cutting-edge technology with reliable solutions, setting a new standard for the sports betting industry.

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Live Ops Efficiency

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Design System Definition

Design System Definition

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Product Team productivity growth

Product Team productivity growth

UX/UI Research and Quick Turnarounds

UX/UI Research and Quick Turnarounds

At ParlayBay, I tackled critical UX challenges to create engaging microbetting experiences, ensuring they aligned with player expectations and market demands.

  • Competitive Analysis: Conducted in-depth research into user behaviours and preferences, benchmarking against industry trends to identify gaps and opportunities.

  • Player Feedback: Gathered insights from player interactions to refine gameplay, making microbetting more dynamic and intuitive.

  • Iterative Improvements: Applied data-driven iterations to enhance engagement, focusing on usability, speed, and real-time interaction.

This ensured ParlayBay’s offerings remained player-centric while setting a new standard in entertainment.

UX/UI Research and Quick Turnarounds

At ParlayBay, I tackled critical UX challenges to create engaging microbetting experiences, ensuring they aligned with player expectations and market demands.

  • Competitive Analysis: Conducted in-depth research into user behaviours and preferences, benchmarking against industry trends to identify gaps and opportunities.

  • Player Feedback: Gathered insights from player interactions to refine gameplay, making microbetting more dynamic and intuitive.

  • Iterative Improvements: Applied data-driven iterations to enhance engagement, focusing on usability, speed, and real-time interaction.

This ensured ParlayBay’s offerings remained player-centric while setting a new standard in entertainment.

Jack of all trades

Jack of all trades

I worked closely with the Product Team to streamline workflows and improve the operational efficiency of taking the ParlayBay’s platform and products into the next step of their UX Maturity.

  • Customisation Research: Designed and formulated tools that allowed the team to tailor better experiences, increasing retention and profitability

  • Collaboration Workshops: Facilitated sessions with the team to understand their workflows and challenges, aligning product features with their needs.

  • In-house evolution: For a better environment, worked to clarify the onboarding process for new hires, reducing friction in adopting ParlayBay’s methodologies.

This collaborative approach empowered the company to define a better working dynamic.

Jack of all trades

I worked closely with the Product Team to streamline workflows and improve the operational efficiency of taking the ParlayBay’s platform and products into the next step of their UX Maturity.

  • Customisation Research: Designed and formulated tools that allowed the team to tailor better experiences, increasing retention and profitability

  • Collaboration Workshops: Facilitated sessions with the team to understand their workflows and challenges, aligning product features with their needs.

  • In-house evolution: For a better environment, worked to clarify the onboarding process for new hires, reducing friction in adopting ParlayBay’s methodologies.

This collaborative approach empowered the company to define a better working dynamic.

Keeping everything in check

Keeping everything in check

As a key contributor, I drove initiatives that enhanced the platform’s trustworthiness and reliability, solidifying its position as an industry leader.

  • Technology Alignment: Collaborated with developers to ensure design and technical implementations met high-performance standards.

  • Feature Testing: Conducted rigorous testing of features, focusing on security and dependability to build user confidence.

  • Stakeholder Advocacy: Worked with stakeholders to ensure the platform’s innovation translated into tangible benefits for operators and players alike.

Keeping everything in check

As a key contributor, I drove initiatives that enhanced the platform’s trustworthiness and reliability, solidifying its position as an industry leader.

  • Technology Alignment: Collaborated with developers to ensure design and technical implementations met high-performance standards.

  • Feature Testing: Conducted rigorous testing of features, focusing on security and dependability to build user confidence.

  • Stakeholder Advocacy: Worked with stakeholders to ensure the platform’s innovation translated into tangible benefits for operators and players alike.

AI Tools of today

AI Tools of today

I combined my expertise with ParlayBay’s forward-thinking approach to deliver user-focused solutions backed by advanced technologies.

  • AI and Automation: Integrated AI tools to simplify complex workflows, enhancing localisation and data presentation.

  • Requirement Gathering: Fast user research & benchmark sessions to identify pain points and pre-empt UX issues.

This commitment to user-centric design kept ParlayBay at the forefront of the microbetting industry.

AI Tools of today

I combined my expertise with ParlayBay’s forward-thinking approach to deliver user-focused solutions backed by advanced technologies.

  • AI and Automation: Integrated AI tools to simplify complex workflows, enhancing localisation and data presentation.

  • Requirement Gathering: Fast user research & benchmark sessions to identify pain points and pre-empt UX issues.

This commitment to user-centric design kept ParlayBay at the forefront of the microbetting industry.

Alejandro Luna | UX/UI Designer & Producer

Alejandro Luna
UX/UI Designer &
Producer

©2024 ALE LUNA DESIGN/

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©2024 ALE LUNA DESIGN/

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