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My achievements

at

ParlayBay

  • Worked on Live Ops, using temporary fixes first and then rolling UI changes in gradually.

  • Helped the team organise the development work better, not just the user-facing UX.

  • Ran quick benchmarking sessions with users to watch behaviour and learn fast.

  • Prepared clear documentation for changes so the team could move faster without losing context.

  • Helped get research and development moving 2 to 3 months ahead of the development schedule.

  • Worked on user profiles to better match the countries the platform was being deployed in.

  • Used the newer AI tools to speed up iteration and explore ideas more quickly.

What I learnt

Live Product Evolution

  • Working on a live product means you cannot wait for perfect solutions.

  • Some changes need to happen quickly, even if they are temporary.

  • I learnt how to improve things without breaking what was already working.

  • I also got better at thinking in terms of small steps instead of big rewrites.

Design System Development

  • Building a design system from scratch made me think much more clearly about consistency.

  • It also forced me to balance design decisions with technical reality.

  • I learnt how much easier a team works when the system is clear.

  • Good structure saves time for everyone.

Industry Expertise & Collaboration

  • Getting deep into the product domain helped me work faster and with more confidence.

  • I learnt a lot by working closely with product and development teams.

  • A lot of the job was about making sure everyone was working from the same understanding.

  • That made the collaboration better and the output stronger.

Tech-Forward & User-Focused

  • Competitive analysis was useful, but only if it led to decisions.

  • I learnt to combine stakeholder input with user observations instead of treating them as separate things.

  • Using newer tools helped me move faster without losing focus on the user.

  • The best outcomes came when the work stayed practical.

Are you interested? Keep reading below!

About

ParlayBay

My experience there:

2024...

Category

Sports Betting Solutions

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ParlayBay is a Software as a Service (SaaS) platform revolutionising the sports betting industry with its innovative microbetting solutions. It offers more than just betting tools by creating a customisable ecosystem that enhances player engagement and streamlines operator workflows.

  • Engages players: ParlayBay delivers fast-paced microbetting experiences, keeping players captivated with dynamic and interactive gameplay.

  • Empowers operators: The platform provides customisable tools that streamline operations, offering seamless integration and enhanced profitability.

  • Trusted innovation: ParlayBay combines cutting-edge technology with reliable solutions, setting a new standard for the sports betting industry.

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Live Ops Efficiency

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Design System Definition

Design System Definition

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Product Team productivity growth

Product Team productivity growth

UX/UI Research and Quick Turnarounds

UX/UI Research and Quick Turnarounds

ParlayBay was already live, so the work was never about starting from zero. It was about improving the product without creating chaos.

  • Temporary fixes first, then cleaner changes once the team had room for them.

  • Small UI changes rolled out gradually so the product could keep moving.

  • Quick benchmarking sessions helped us understand what users were actually doing, not just what they said they wanted.

  • The product evolved step by step, which made the work more realistic.

UX/UI Research and Quick Turnarounds

ParlayBay was already live, so the work was never about starting from zero. It was about improving the product without creating chaos.

  • Temporary fixes first, then cleaner changes once the team had room for them.

  • Small UI changes rolled out gradually so the product could keep moving.

  • Quick benchmarking sessions helped us understand what users were actually doing, not just what they said they wanted.

  • The product evolved step by step, which made the work more realistic.

Jack of all trades

Jack of all trades

The design system work was one of the most useful parts of the project because it gave the team something solid to build on.

  • I worked on structure, consistency, and reuse.

  • The system had to work for design and development, not just look tidy in Figma.

  • Building it from scratch meant making decisions that would still make sense later.

  • Once the system was clearer, the team could move faster with less friction.

Jack of all trades

The design system work was one of the most useful parts of the project because it gave the team something solid to build on.

  • I worked on structure, consistency, and reuse.

  • The system had to work for design and development, not just look tidy in Figma.

  • Building it from scratch meant making decisions that would still make sense later.

  • Once the system was clearer, the team could move faster with less friction.

Keeping everything in check

Keeping everything in check

A big part of the work was internal. The product team needed better structure, and the UX work had to support that too.

  • I helped make the development work easier to follow.

  • I prepared documentation so changes could be understood without constant hand-holding.

  • The team could move with more confidence once the process became clearer.

  • This part of the job mattered as much as the interface work.

Keeping everything in check

A big part of the work was internal. The product team needed better structure, and the UX work had to support that too.

  • I helped make the development work easier to follow.

  • I prepared documentation so changes could be understood without constant hand-holding.

  • The team could move with more confidence once the process became clearer.

  • This part of the job mattered as much as the interface work.

AI Tools of today

AI Tools of today

ParlayBay was going into different countries, so user profiles had to reflect that reality.

  • I worked on profiling users based on the markets the platform was being deployed in.

  • That helped us avoid assuming everyone would behave the same way.

  • It also made the product feel more relevant in different contexts.

  • The more specific the user understanding, the better the decisions became.

AI Tools of today

ParlayBay was going into different countries, so user profiles had to reflect that reality.

  • I worked on profiling users based on the markets the platform was being deployed in.

  • That helped us avoid assuming everyone would behave the same way.

  • It also made the product feel more relevant in different contexts.

  • The more specific the user understanding, the better the decisions became.

Alejandro Luna Ribero |  Product Designer, UX/UI & Game Designer

Alejandro Luna
UX/UI Designer &
Producer

©2026 ALE LUNA (RIBERO) DESIGN/

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©2026 ALE LUNA (RIBERO) DESIGN/

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