My achievements
Pitched and secured contracts for major North American game clients at Finger Food Studios, collaborating with a Creative Head in India to produce high-quality pitch decks and prototypes that won project approvals.
Coordinated outsourcing for art production — managing over 20 freelance 2D and 3D artists across multiple simultaneous projects.
Simplified the bloated UI of Hidden Express, a top Facebook hidden object game, reducing on-screen buttons and streamlining flows for its core audience of older casual players.
Led platform expansion to Russia, Australia and Japan — managing localisation for Cyrillic and Japanese alphabets while coordinating with overseas stakeholders across 12-hour time zones.
What I learnt
Mastering Communication & Project Management at Finger Food Studios
Developing Confidence
My initial experience at Finger Food Studios was a baptism by fire. The CEO, known for his strict approach, instilled in me the importance of polished presentations. He would have me rehearse pitches repeatedly, pushing me to trust myself and the project I was presenting. A memorable phrase he used resonates with me to this day: "Imagine your team members as spinning plates on sticks, like the ones the circus performer keeps going. It's your responsibility, along with your team, to give them just the right spin to keep them going – not too much, not too little, or they'll crash." This metaphor perfectly captured the essence of effective leadership.
Leading Freelance Teams
My artistic and design expertise was further challenged by coordinating over 20 freelance 2D and 3D artists. Ensuring timely delivery, collecting and managing feedback, acting as an intermediary, and maintaining a balance between empathy and results required a multifaceted skillset. This experience honed my project management abilities and leadership skills, allowing me to effectively manage and motivate a diverse freelance team.
Are you interested? Keep reading below!
About
Finger Food Studios / Making Fun
Role
Creative Head, Product Designer
My experience there:
2011-2015
Category
Apps & Entertainment
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Building and Leading Creative Teams at Finger Food Studios (2011-2013)
Pitching & Production Management: Leveraging experience from Sabarasa, I secured project pitches for major North American brands. Returning to Buenos Aires, I transitioned to production management, assembling and leading a team of freelance artists for Vancouver-based projects. This role honed my leadership skills in managing contracts, feedback, workflow, and payments. Additionally, I secured a dedicated artist workspace, fostering collaboration and efficient production.
Enhancing User Experience & Expanding Reach at Making Fun (2013-2015)
UX/UI Optimization: My expertise was instrumental in streamlining the UI of a hidden object game for Facebook, which had become cluttered over time. By prioritizing a clean and intuitive interface, I catered to the game's target audience – older housewives who prefer casual gaming experiences.
Global Expansion: Played a key role in expanding the game's reach to social networks in Russia, Australia, and Japan. This involved managing localisation efforts, overseeing accurate translations, and collaborating with stakeholders on each platform.
Pitched and won contracts for major North American game clients at Finger Food Studios — working with a Creative Head in India to produce decks and prototypes that secured project green lights.
At Making Fun, streamlined the UX of Hidden Express — one of the most successful Facebook hidden object games — by removing feature bloat and redesigning for the actual audience.
Expanded Hidden Express to social network platforms in Russia, Australia and Japan, managing localisation, cultural adaptation and multi-timezone stakeholder coordination.
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